Zuckerberg says the new Meta team is working on ‘AI personas,’ other features

Mark Zuckerberg announced that a new team will be established at Meta Platforms whose work is intended to bring generational features based on artificial intelligence.

The CEO of the corporate parent of Facebook, Instagram and WhatsApp revealed the creation of the new generation AI-focused “top product group” in a Facebook post on Monday.

“In the short term, we will focus on building creative and expressive tools. Over the long term, we will focus on developing AI personas that can help people in a variety of ways,” Zuckerberg wrote about the team.


Corporate parent Facebook is “exploring experiences with text (like chatting in WhatsApp and Messenger), with images (like Instagram’s creative filters and ad formats) and with video and multimodal experiences,” he said.

Meta Headquarters

meta corporate headquarters in Menlo Park, Calif., November 9, 2022. (Josh Edelson/AFP via Getty Images/Getty Images)

By bringing together “many of the teams working on generative AI across the company,” the new “advanced product group” will take shape, Zuckerberg said.

Genetic AI uses algorithms to create text, images and other content. The AI ​​field has been making headlines recently as ChatGPT, a chatbot made by OpenAI with support from Microsoft, is gaining attention.

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Meta CEO Mark Zuckerberg, founder of Facebook, speaks via video at SXSW in Austin in March 2022

Mark Zuckerberg speaks, via video, at the 2022 SXSW Conference and Festival at the Austin Convention Center March 15, 2022, in Austin, Texas. (Samantha Burkardt/Getty Images for SXSW / Getty Images)

By creating the new team, Meta aims to boost its efforts in AI generation, according to Zuckerberg’s post.

The CEO said the company has “a lot of groundwork to do before it gets into the experiences that are really in the future.” He also expressed excitement about what he thinks Meta will create in the process.

Meta application icons on smartphone

In this July 28, 2022, photo illustration, the Facebook, Messenger, Instagram, WhatsApp and Oculus VR app icons are displayed on a smartphone screen with the Meta logo in the background. (Onur Dogman/SOPA/LightRocket Images via Getty Images/Getty Images)

In recent weeks, there have been developments in AI-powered services by other technology companies such as Google and Microsoft.


Google introduced experimental AI chat service Bard, as well as new AI-powered features for its Search, Maps and Lens apps.

Microsoft introduced AI upgrades to its Bing search engine and Edge web browser.

Some Spotify users are starting to get the DJ AI that the streaming audio service announced last week.

At the beginning of the month, Zuckerberg described AI as one of the “two big waves of technology” driving the company’s roadmap during Meta’s fourth-quarter earnings call.

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“AI is the foundation of our discovery engine and our ads business, and we also think it’s going to enable many new products and additional transformations within our apps,” he told investors and analysts on the call . “Generative AI is an incredibly exciting new field with so many different applications, and one of our goals for Meta is to build on our research to become a leader in generative AI alongside our pioneering work in AI recommendation. “

Joe Toppe contributed to this report.

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