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Coffee and olive oil will be blended in a new line of drinks that Starbucks says it is rolling out soon in Italy.
For Starbucks drinkers in Italy, the new line of coffee drinks, Oleato, will be available on Wednesday, the coffee company said. The lineup infused with olive oil includes the latte caffe Oleato, Oleato espresso shaken iced and Oleato cold brew golden foam.
The mermaid logo on a sign outside a Starbucks coffee shop March 14, 2022, in Derry, NH (AP Photo/Charles Krupa, file/AP Newsroom)
The Oleato drinks feature Starbucks coffee “deliciously infused with a spoonful of Partanna cold-pressed extra virgin olive oil,” the company said in a press release Tuesday. The Partanna olive oil blend made for the company contains the best “Mediterranean olives, including the high quality Nocellara del Belice (also known as Castelvetrano) olives from Partanna, Sicily).
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Starbucks said it plans to expand the launch to several other markets in the world this year.
In the additional rollout, the Oleato line will come sometime in the spring to the southern California area. Starbucks fans in the Japanese, Middle Eastern and UK markets will also get it in 2023, according to the company.
| Ticker | Security | last | Change | Change % |
|---|---|---|---|---|
| SBUX | STARBUCKS CORP. | 104.78 | -2.32 | -2.17% |
Coffee lovers in certain markets will have the option to customize their drinks by including a “press” of olive oil or golden foam, Starbucks said. The company said that the “press” of olive oil will be infused in selected drinks, and the foam will be available for topping on hot or cold drinks.
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Inspiration for the Oleato line comes from a tradition among some Italians of “enjoying a spoonful of extra virgin olive oil every day as a motivational ritual,” Starbucks said.
Interim CEO Howard Schultz, who will be replaced by Laxman Narasimhan in April, was visiting Italy over the summer and was “struck by a transformative idea” of combining coffee and olive oil, he said in a message posted on the company’s website.
Starbucks CEO Howard Schultz speaks during the company’s annual shareholder meeting in Seattle March 19, 2014. (REUTERS Photos/David Ryder/Reuters)
The “siren” logo hangs outside a Starbucks coffee shop July 14, 2021 in Boston. (AP Photo/Charles Krupa/AP Newsroom)
“As I prepare to pass the mantle of leadership to Laxman and the rest of the Executive Leadership Team, it is my greatest desire to share this moment of inspiration and love with you,” Schultz wrote. “This innovation is a tribute to the convening power of coffee and connection, and the entrepreneurial spirit that propels us to new possibilities.”
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The Starbucks Reserve Roastery Milan is also putting out some special Oleato drinks for the unveiling. The five include an iced cortado and an espresso martini, according to the news release.
