Disney+’s Approach to Black History Month Wins

Some streamers and stations have offered special fare for Black History Month – and that’s all good – but the best of them offer a variety of programming throughout the year. Disney+ is a good example of how you can do it right. But it’s also a good example of a streamer that has access to a lot of content that naturally has a variety of people.

Also, it’s important to note that Disney+ didn’t wait until Black History Month to launch their “Celebrate Black Stories” collection, but with the arrival of BHM, they chose to remind viewers that these stories were packaged and ready to go. Release the streamer Black Panther: Wakanda Forever at the top of the month. The film quickly landed the top spot for streaming premieres, based on hours spent watching, according to Disney.

There will always be people who can argue otherwise, and I’m sure that contracts with artists and directors of color could be boosted, but showing culturally relevant stories for Black History Month – and making sure that the stories and those collections there. before to BHM – it shows the kind of long-term commitment to storytelling that I wish more companies would embrace. It takes some effort – and some planning – to ensure that the engineers behind the app redesign pages so that Black Stories are front and center. It also takes years of effort to watch a film like, say, ensure. Red Tail (2012), financed and produced, so it can stay there on Disney+ as the years go by.

But the medicine of the right stories to be told here is crucial. On my app, the red, black and green entry point of Black History is beautiful and not too funny. On my Android, it’s also about any scroll down from my usual, so it’s present in a pleasant way. The first grouping then concerns “Black History Documentaries,” including National Geographic’s Black Pharoahs, Questlove on Summer of the Soul, and 7 Hardest day (A survival reality series I hadn’t heard of until I clicked on the Black History programming listing.) The second list topics “Black History in Film,” then “Beyond the Athlete,” and it goes on to “Music and Culture” before giving it historical episodes black-ish.

This is a nice collection that gives you a little bit of what Disney+ has to offer. Once you’re watching one show of course, the algorithm will provide you with more offers based on your collective viewing habits. But the Black Stories collection is a nice entry point. I enjoyed.

Of course, Disney has spent the last two decades refining its approach to diversity and introducing, for example, a variety of princesses. This broadens the appeal of the brand. Indeed, the world is waiting impatiently for a retelling The Little Mermaid, with ginger singer Halle Bailey, who just happens to be black. The company was also recently closed Song from the Southwater ride set up at Disneyland in California to make way for a revamp into a new ride depicting the life of Princess Tiana from The Princess and the frog. Some self-described superfans complain about the movements, but they are largely outvvot by superfans who enjoy diversity in cartoons that mimic the diversity they see in real life.

It could not be easy to approve, map, produce and announce these initiatives to the world at large. Disney may hide these ads or block the work required to perform these jobs. But they were not. (And, to the employees working behind the scenes to keep Disney on its toes, I thank you.)

Oh Marvel Studios Together: Making Black Panther: Wakanda Forever, Special documentary about the film season 2 “The Proud Family: Louder & Prouder,” Black voices were certainly amplified this month. Now. Let’s keep it going.

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