Earlier this month, Albertsons announced the launch of Sincerely Health, a digital wellness, health and care platform. The company explained that the main goal of the platform is to improve the well-being and health of the thousands of customers who regularly interact with the brand.
Developed after taking into account insights from nearly 10,000 customers and associates, the platform offers a wide range of services, from nutrition tools to integration with activity trackers, and even a telehealth tool.
Omer Gajial, Chief Digital Officer and EVP Health at Albertsons, explained: “We are introducing Sincerely Health with a singular mission to improve lives… As a grocery and pharmacy retailer committed to the health and wellness of our community, we are empowering customers with a connected mindset and have personalized access to their health across food, nutrition, activity, mental wellbeing and pharmaceutical services, enabling them to make more informed choices.”
By enabling integration with popular activity trackers including Apple Health, Fitbit, and Google Fit, the platform allows easy coordination with people’s existing healthcare routines. Moreover, the platform also offers standard digital healthcare features for consumers, such as managing telehealth visits, pharmacy order status, vaccination history, etc.
Overall, this is a bold move by Albertsons to remain competitive in an ever-growing landscape of companies entering the consumer healthcare delivery space.
For example, just earlier today, the retail technology giant Amazon announced the completion of its merger with One Medical, with the mission of providing improved healthcare services to millions of people.
Amazon’s Senior Vice President of Health Services, Neil Lindsay, explains: “Our mission is to make it significantly easier for people to find, choose, deliver and engage with the services, products and professionals they need. with them and stay with them. healthy, and coming together with One Medical is a big step in that journey…One Medical has set the bar for a quality, convenient and affordable primary care experience. We are inspired by their human-centric, technology-forward approach and excited to help them continue to grow and serve more patients.”
Through this service, subscribing members can conveniently access One Medical’s “virtual in-office and seamless 24/7 care services, on-site labs, and programs for preventive care, chronic care management, common ailments and mental health concerns.”
Similarly, the legendary pharmaceutical company CVS Health announced earlier this month that it would be acquiring Oak Street Health in an all-cash deal valued at nearly $10.6 billion. Oak Street is a leading multi-payer, value-based company that helps older adults stay healthy and live fuller lives… (employs nearly) 600 primary care providers and has 169 medical centers across 21 states (and has ) is differentiated by its cutting-edge technology solution, Canopy, which is fully integrated with Oak Street Health’s operations and is used when determining the appropriate type and level of care for each patient.”
With this venture, CVS has greatly expanded its ability to better serve millions of customers nationally with timely and cutting-edge primary care services.
So, while Albertson’s new venture and market initiative is bold, it is not at all unfounded. Rather, the company is taking appropriate steps to not only stay relevant, but also stay ahead of the curve by investing in the future of consumer services and healthcare delivery.